Terex Construction appoint first dealer in West Africa
Zero48 to distribute Terex construction equipment in Guinea through local subsidiary company IBS Sarl
TEREX Construction have appointed leading international equipment services specialists Zero48 as their first dealer in West Africa.
Zero48, through their subsidiary company IBS Sarl, will distribute Terex construction equipment in Guinea and will initially focus on selling Terex articulated and rigid trucks, and other construction products, with a plan to distribute more of the Terex range in the future.
With Guinea’s economy largely dependent on agriculture and mineral production, the new relationship between Zero48 and Terex Construction will help meet demand for trucks in the mining industry and for construction machines to develop new infrastructure.
Zero48, through IBS Sarl, will also provide aftermarket support for the trucks when they are out in the field, in addition to numerous equipment monitoring solutions.
Terex sales director for north-west Africa, Manuel Leal, said: ‘Guinea is a fast-growing market, therefore we are pleased to form a relationship with a company that has experience in delivering major construction initiatives in the region.’
Zero48’s president, Paolo Allen Bosco, commented: ‘It was important for us to find an organization which is forward-thinking and has faith in emerging markets such as Guinea, and in Terex we found that.
‘Key to Zero48’s philosophy is promoting sustainability and leaving a legacy in the areas in which we operate. Terex also have a similar ethos which will complement ours perfectly.’
