Volvo CE commit to Asian market
VOLVO CE has announced a package of initiatives designed to expand the company’s operations and increase their customer base in Asia. ‘We are committed to supporting our capacity and product offering in China and throughout Asia,’ commented Olof Persson, president and chief executive of Volvo CE.
‘We will achieve this by a comprehensive programme of investments across our Asian industrial operations, a strengthening of our dealer network and an expansion of Volvo and SDLG-branded products that are more closely tailored to the specific needs of customers in this region.’
Volvo CE have maintained a strong commitment to significant investment during the economic downturn in the industry. In China alone, the company has built a $30 million Volvo Technology Centre in Jinan, and carried out a $50 million expansion of its Linyi facility.
The company has also introduced a four-model range of excavators for the Chinese market, including the new 20-tonne EC200B, which was unveiled during last month’s Bauma China exhibition in Shanghai.
The company is also strengthening its BRIC market-focused activities, including: a $20 million investment into its Bangalore factory to manufacture excavators for the Indian market; a significant expansion of its Russian distribution network; and a strategic move to increase its market share in South America, particularly the Brazilian market.