New senior sales appointment at HCEE

Hyundai Construction Equipment Europe appoint new head of sales - Material Handling for Western Europe

HYUNDAI Construction Equipment Europe (HCEE) have appointed Christopher Thompson as the new head of sales - Material Handling for the European market.

Mr Thompson has extensive experience in the automotive and material-handling business – ranging from sales, after-sales, rebranding, and dealer network development.

In close co-operation with Hyundai’s branches and European dealer network, he will lead the European sales department, including all Material Handling (MH) area sales managers and the complete MH sales back office.

Based at HCEE’s European headquarters in Tessenderlo, Belgium, he will be responsible for developing and implementing commercial strategies, with a focus on long-term partnerships, while securing HCEE’s sales objectives in Europe.

Sun Wook An, head of the material handling division at HCEE, said: ‘Christopher Thompson brings a wide array of business industry experience with him. He will now head up the MH sales business unit where he will manage and lead the European division, which remains one of the key focus areas for the global MH business in the coming years.

‘A lot is changing in our industry and we are moving at a rapid pace. In addition to our leading Li-ion technology and the development of products meeting the stringent diesel Stage V requirements, Hyundai Material Handling has the added advantage of future technology-sharing synergies with the wider Hyundai group of companies.’

Mr Thompson (pictured) said: ‘These are exciting yet challenging times. I look forward to strengthening and developing the Material Handling business unit together with my dedicated team and our network of passionate dealer partners across Europe. Together we will take Hyundai Material Handling Europe’s success to the next level.’