CEA announces new commercial manager
Sharon Mughal appointed to lead Construction Equipment Association’s commercial activity
THE Construction Equipment Association (CEA) has welcomed Sharon Mughal as its new commercial manager, bringing with her more than a decade of senior experience across membership organizations and trade associations.
Ms Mughal has held leadership roles at UKWA, the Global Cold Chain Alliance, the Cold Chain Federation, the Recruitment & Employment Confederation, and the British Security Industry Association. Her background spans membership development, retention, sector engagement, business development and partnership programmes that provide practical support to businesses.
At the CEA, she will lead the Association’s commercial activity, supporting membership development, sponsorship, advertising and wider industry partnerships. Her focus will be on strengthening member value, growing the Association’s community, and ensuring that the CEA continues to offer meaningful services to businesses across the construction equipment supply chain.
Viki Bell, chief executive officer of the CEA, said: ‘Sharon brings extensive experience and a clear understanding of what businesses need from a modern trade association. She is practical, member-focused and brings a steady hand to an area of work that underpins everything we do. We’re pleased to welcome her at a time when the CEA is continuing to grow its reach and strengthen the support we provide to the sector.’
Sharon Mughal said: ‘I’m looking forward to joining the CEA and working with members across such an important industry. My priority is to understand their needs, strengthen relationships and help develop services that support their day-to-day work. The CEA has a strong foundation, and I’m pleased to be joining at a time of continued progress.’
The CEA represents manufacturers, component suppliers, service providers, dealers, and resellers across the construction equipment sector, working to support members and strengthen the industry in which they operate. Ms Mughal joins at a time when the Association is expanding its work and developing new ways to support businesses, bringing experience that will help drive this work forward.
