New brand identity for Sandvik
Modern visual identity and logotype revealed, highlighting company’s new purpose and strategy
SANDVIK have unveiled a new visual identity that is said to highlight the company’s commitment to lead the shift towards digitally driven and automated industries and has been developed to suit the current position of the company as a technology leader enabling improved productivity, efficiency, and sustainability for its customers.
Over the past few years, Sandvik have implemented a new strategy and defined a common purpose: We make the shift – advancing the world through engineering. This, they say, in combination with fundamental changes such as strategic acquisitions and the 2022 listing of the Sandvik Materials Technology business area, has reshaped the company and secured a strong foundation for the future.
‘Sandvik have, in many aspects, become a new company in recent years. We have strengthened our world-leading positions through innovation and strategic acquisitions, and we want to continue to build our technology leadership and keep driving productivity and sustainability gains for our customers. Reflecting this, I am very pleased to reveal our new, modern brand identity and logotype fit for our purpose and strategy,’ said Stefan Widing, president and chief executive officer of Sandvik.
Sandvik say they are on a path of transformation, building a unique position combining hardware with software and digital solutions in the mining, manufacturing, and infrastructure industries, with solutions to improve sustainability and productivity for customers on a global scale. A crucial part of this is a focus on collaboration and co-creation to deliver these cutting-edge solutions.
The updated brand identity, which aims to represent this new, modern Sandvik, rests on three core elements – proactive partnerships, forward-thinking solutions, and sustainable progress. The logo was inspired by the 1962 Sandvik logo and is a tribute to the company’s heritage and history. A new symbol has also been introduced, intended as the key bearer of the Sandvik brand and the mark of the corporate purpose. It represents ‘progress’ and ‘circularity’, visually summarizing the commitment of Sandvik to advance the world through engineering.
