New appointment at CEA

Paul Lyons appointed as market information manager for the Construction Equipment Association

THE Construction Equipment Association (CEA) has underlined its commitment to providing members with greater value and market insight with the appointment of Paul Lyons as market information manager.

Mr Lyons has spent 37 years working in the UK steel industry, first with British Steel and then with Tata Steel. His first contact with the CEA was in 2010 when Tata Steel changed their operating model to incorporate industry-specific marketing and business development teams.

Mr Lyons commented: ‘I was part of the team created to better understand the construction equipment industry and so, together with several of my colleagues, I joined the CEA. From the outset, I was impressed with the level of market intelligence data available to CEA members.

‘When I was offered the opportunity to join the CEA and to be part of that information gathering and dissemination process, I jumped at the chance.’

Mr Lyons says he sees his new role as a small part of a much wider initiative to enhance member value and to deliver greater depth of information.

‘The CEA already does a huge number of things very well,’ he continued. ‘The Association’s stance on skills and training, sustainability, and exports is admirable, while the networking opportunities it provides are unparalleled. My job will be to use my analytical skills to gather and supply key market information – such as demand levels and forecasts – to members in a readily available, easy-to-understand format.’

Commenting on the recent appointment, Rob Oliver, chief executive officer of the CEA, said: ‘As someone who was required to gather and analyze information for Tata Steel, Paul brings with him a unique insight into how market intelligence data should be gathered, collated and presented. His knowledge, drive and enthusiasm will be of huge benefit to the CEA in general and to members in particular.’