HCME announce new strategic appointment
Dr Hubertus Muenster appointed as director of sales, rental, and distribution management
HITACHI Construction Machinery (Europe) NV (HCME) have appointed Dr Hubertus Muenster as director of sales, rental, and distribution management, effective 1 July 2025. This strategic addition to the leadership team comes as part of a broader transformation of the company’s sales and marketing division, aimed at enhancing customer proximity and operational agility.
Dr Muenster brings more than two decades of experience in agricultural and construction equipment, distribution strategy, and international sales leadership. Most recently, he served as head of sales, marketing, network excellence development, and product management at another global construction equipment manufacturer, where he led the company’s European sales activities and drove transformation and performance through market orientation and brand value refinement.
Meanwhile, to support HCME’s ambition of becoming faster, more agile, and closer to their customers, two key areas will now report directly to HCME’s president and chief executive officer, Francesco Quaranta.
René Koops has been appointed director of business solutions and customizations. In this role, he will continue to lead the product management organization, ensuring the delivery of products and solutions that meet the specific needs of the European customers.
Laura Hendriks assumes the role of director of marketing and brand communication, with a clear mandate to enhance brand awareness and recognition. She will also lead the communication and promotion of Hitachi’s innovation journey, which began with the launch of LANDCROS One at Bauma 2025.
HCME say these changes reflect their ongoing commitment to strengthen dealer partnerships, accelerate innovation, and deliver customized solutions to customers across Europe.
