Major re-brand for Aggregate Industries
Company says time is right to consolidate 25 of its businesses under the Aggregate Industries name
AGGREGATE Industries, a member of the Holcim Group, have announced a major re-brand which will consolidate 25 of their businesses under the Aggregate Industries name.
The company has more than 400 operations in the UK, the Channel Islands and Northern Europe, and produces and supplies in excess of 40 million tonnes of material to the construction industry, including aggregates, asphalt, ready-mixed concrete and precast concrete products.
Aggregate Industries also import and supply cementitious materials and offer a national road servicing and contracting service.
The changes, which will come into effect from the end of September, are part of a drive by the company to make it easier for customers to source products and services from across the group.
The move also supports the company’s construction solutions strategy, which has seen it supply multiple products and services to a number of major projects including the Olympic Park.
Growth through acquisition has led to multiple brands within Aggregate Industries and CEO Alain Bourguignon (pictured) says that now is the right time to unify the business under one brand.
‘The re-brand is a significant change for the company, but one that we believe will improve the customer experience and provide us with a strong platform for growth as the market begins to recover,’ he said.
‘Across the group, we are able to offer a unique and integrated solution through our broad product and services portfolio. The re-brand supports this approach and will help to communicate our all-round capability in infrastructure, housing, commercial and a number of other key sectors.’
Mr Bourguignon continued: ‘Operationally, it is very much business as usual. We will continue to offer a quality local service at a local level and our customers’ day-to-day contacts will remain the same.’
Although the majority of businesses will now trade as Aggregate Industries, some brands will be retained as a product or service range due to their strength in the market place. These include Minimix, Bradstone, Charcon, Express Asphalt, Garside Sands and Masterblock.
Aggregate Industries’ overseas businesses and joint ventures will remain unchanged.
