LiuGong appoint CE Rental as new dealer in Finland

CE Rental OY to support Finnish contractors with machinery, technical support and after-sales service 

LIUGONG, a global leader in construction machinery, have announced CE Rental Oy as their new authorized dealer in Finland. The agreement represents a major step in LiuGong’s expansion across the Nordics, reinforcing their commitment to high-quality local support and sustainable construction solutions.

Founded in 1996 and headquartered in Pirkkala, CE Rental bring nearly three decades of experience in heavy equipment and rental services. Known for their customer-first mindset and strong local presence, CE Rental are well-positioned to support Finnish contractors with advanced LiuGong machinery, technical support, and after-sales service.

The appointment of CE Rental marks an important step in LiuGong’s strategy to strengthen their dealer network in Scandinavia. With a deep understanding of customer needs, the company is well positioned to help LiuGong bring their next-generation machines to more Nordic job sites.

Reflecting on the regional impact of the partnership, Dagfinn Søgård, regional sales manager for Scandinavia at LiuGong Europe, said: ‘We’re very happy to welcome CE Rental Oy into the LiuGong family. Their strong market presence and deep understanding of the Finnish construction market will be a great asset in strengthening our dealer network in Scandinavia. This partnership is an important step in bringing LiuGong’s intelligent, reliable, and sustainable machines closer to our Nordic customers.’

For CE Rental, the partnership represents a natural evolution, aligning with their ambition to lead in sustainable equipment and expand their offering across sectors.

Sharing this perspective, Kimmo Saartoala, chief executive officer of CE Rental Oy, added: ‘We are excited about this new partnership with LiuGong. It supports our growth strategy, enabling us to offer our customers the most versatile solutions and the latest industry innovations.

‘We want to be a pioneer in the electric machine revolution, offering sustainable and economical solutions for industry, logistics, property maintenance, and earthmoving. LiuGong’s wide product portfolio also allows us to expand into new sectors, such as mining operations.

‘We’ve had very good experiences with LiuGong machines in our rental fleet, and equally strong support from LiuGong Europe on spare parts and product service.’

Highlighting the strategic significance of the partnership, David Jackson, channel development manager at LiuGong Europe, said: ‘This partnership is about much more than filling a market gap. CE Rental represent the kind of forward-thinking, customer-focused partner we’re targeting across Europe. Their expertise in rental and hands-on service aligns perfectly with our strategy to grow sustainably through high-quality local partners who understand their markets and are committed to supporting the shift to low-emission construction.’

As part of the initial roll-out, CE Rental will prioritize LiuGong’s core battery-electric vehicle (BEV) models, including the 820TE and 848TE electric wheel loaders, as well as the 9027FE and 922FE electric excavators. These will be supported with the necessary charging infrastructure. In parallel, CE Rental will offer LiuGong’s diesel-powered range, providing customers with a comprehensive and robust line-up to meet a wide range of operational needs.

LiuGong’s BEV models have already proven themselves across Europe in real-world conditions, with more than 10,500 electric machines in operation globally, and the highest-hour unit now exceeding 20,000 operating hours. These machines are delivering zero tailpipe emissions, lower operating costs, and quiet performance in challenging environments such as urban centres and environmentally sensitive sites.

‘This new partnership is another clear signal of our commitment to the Nordic region,’ said Howard Dale, chairman of LiuGong Europe. ‘We are building a strong, resilient dealer network that combines our global product innovation with expert local knowledge. CE Rental will play a key role in delivering LiuGong’s next-generation electric and diesel equipment to a forward-looking market like Finland.’