HCEE appoint new marketing manager Europe

Hyundai Construction Equipment Europe name Paul Sysmans as their new marketing manager Europe

HCEE (Hyundai Construction Equipment Europe) have announced the appointment of Paul Sysmans as their new marketing manager Europe.

Mr Sysmans is a business-to-business marketing and sales specialist with over 30 years’ senior management experience with capital equipment companies, more than half of which was spent developing and managing international distributorships.

Based at HCEE’s new European headquarters in Tessenderlo, Belgium, Mr Sysmans (pictured) will be responsible for developing and implementing an overall corporate marketing strategy for the complete range of Hyundai construction equipment products in the European market.

‘We are happy to welcome Paul Sysmans into the Hyundai family,’ commented Alain Worp, managing director of HCEE. ‘His integrated marketing experience and skill set around marketing and sales methods will allow us to capitalize on the strength of our newly established business unit and our brand as we continue to grow and innovate.’

Mr Sysmans said: ‘Throughout my entire career the ambition has always been to work with companies that show strong ambition, that want to take the company to the next level. That’s why I am very excited to join the HCEE team.’