Doosan construction equipment rebranded as Develon
Hyundai Doosan Infracore (HDI) reveal new global brand identity for construction equipment
HYUNDAI Doosan Infracore (HDI) are replacing the Doosan brand on their construction equipment and introducing a new brand called ‘Develon’. Announced today, the change takes place a year-and-a-half since August 2021 when HDI became a subsidiary of HD Hyundai.
Develon – a combination of the words ‘Develop’ and ‘Onwards’ – is said to convey the direction of HDI as they move onwards to the future through innovation and their intention to relentlessly change the world with innovative products and solutions.
The company, which says it has been planning the launch of the new brand since it became a subsidiary of HD Hyundai, aims to take a leap forward to become a global top-tier player in the construction equipment industry with the launch of the Develon brand.
‘Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,’ said Cho Young-cheul, chief executive officer of HDI.
He added: ‘Develon will lead the future market of electrification and automation to spur growth and continue to be a brand of choice for our customers.’
HDI plan to introduce a more detailed brand story and vision by releasing a ‘New Brand Showcase’ through social media by the end of February. They will also unveil equipment with the new Develon brand name at CONEXPO-CON/AGG 2023, which will be held in Las Vegas in the US this coming March.
