Day Group launch Ecoblend sustainable aggregates
Sustainable manufactured aggregates spearheading shift towards environmentally responsible materials
ECOBLEND, developed by Day Group, has emerged as a pioneering brand that is helping to lead the charge towards sustainable aggregates in construction projects. Currently distributed by Day Aggregates and GRS Roadstone, Ecoblend is set to transform materials resourcing in the construction industry.
With a focus on eco-conscious practices, Ecoblend provides customers with the opportunity to utilize sustainable manufactured aggregates, spearheading a shift towards environmentally responsible materials. The range includes crushed concrete, crushed asphalt, and a blended aggregate incorporating incinerator bottom ash (IBA).
At its core, Ecoblend champions sustainability through its flagship product, Ecoblend MA. Designed for a multitude of applications, including sub-base construction and road capping, Ecoblend MA represents a modern, sustainable aggregate for Type 1 and 6F5 applications. Blending refined IBA aggregate with natural crushed stone, it achieves high performance at a lower cost while reducing environmental impact.
The advanced Ecoblend manufacturing process not only diverts waste from landfills but also significantly cuts CO2 emissions. Every tonne of Ecoblend MA purchased saves 231 black bin bags of waste from landfill1 and reduces the need to quarry finite primary aggregate, thus conserving precious natural resources.
Embodying its commitment to sustainability, the Ecoblend brand identity visually reinforces its focus on repurposing by-products from demolition, construction, and municipal waste through its trademark, which represents supply continuity, the blending process, and the journey towards a circular economy. Complemented by the strapline ‘Sustainable aggregates for the built environment’, Ecoblend is committed to providing environmentally considerate aggregate solutions for the construction industry.
James Day, managing director of Day Group, emphasized: ‘Ecoblend epitomizes our dedication to catalyzing change and embracing sustainability in aggregates. As the industry shifts towards environmentally responsible materials, Ecoblend leads the way, inspiring stakeholders to adopt sustainable solutions.’
To mark its launch, Ecoblend has initiated an extensive awareness campaign and unveiled a dedicated website offering comprehensive guidance and material calculation tools for customers in the building and construction industry.
1. One tonne of Ecoblend MA is equivalent to three tonnes of municipal waste. Figures are based on waste having an average density of 0.2kg/litre and black bin bags having an average capacity of 60 litres per bag.
