New showcase video for Develon

23 February, 2023

Doosan Infracore is replacing the Doosan brand on its construction equipment and introducing the new brand named DEVELON, which is currently in a transition period

Video will share new details about the company’s focus and brand vision moving forward

FOLLOWING last month’s announcement about the company’s new brand and shared visions for worldwide markets moving forward, Develon (formerly Doosan construction equipment) will provide further details in a new video.

The video will go live at 5am CET on 27 February 2023 on the YouTube channel.

The video will communicate the timeline and heritage associated with the former brand, as well as highlight the brand’s new vision and generate awareness for Develon. It will serve to build momentum for the new brand as the company works toward the full public launch at CONEXPO 2023.

The video will open with information on the company’s long history in the construction industry and will transition into an interview with Young-cheul Cho, co-chief executive officer of Hyundai Doosan Infracore, who will speak on the reasoning behind the new brand name and introduce the vision and purpose of the brand.

‘When coming up with a new name, we had many ideas that could represent our brand’s direction and value,’ said Mr Cho. ‘That is why we came up with the combination of the two words ‘Develop’ and ‘Onwards’. We believe these words show the brand's purpose to advance the development of our world with new products and solutions.’

Seung Hyun Oh, co-chief executive officer of Hyundai Doosan Infracore, will also be featured in the video and aims to assure Develon customers of the company’s continuous commitment to satisfaction and innovative solutions.

‘I have witnessed all the changes our company has gone through,’ said Mr Oh. ‘From Daewoo to Doosan, and now Develon, even though the brand name changes, I can proudly say that our core value, to satisfy the needs of customers through endless product and technological innovation, hasn’t changed.’

The Develon brand launch will continue in March at CONEXPO-CON/AGG 2023 in Las Vegas, where visitors will be able to see Develon-branded equipment, the history of the brand, new products and the future of the company.