Superior appoint first-ever channel sales manager

George Wilcox joins Superior Industries, bringing nearly three decades of industry experience

SUPERIOR Industries Inc., US-based manufacturers and global suppliers of bulk material processing and handling systems, have welcomed George Wilcox as the company’s first-ever channel sales manager.

In this new role, Mr Wilcox will work closely with Superior’s dealer network to support development and business planning, co-ordinate marketing efforts, and align training, inventory, and sales strategies with company goals.

‘One of the primary objectives of Mr Wilcox’s position is to give Superior’s territory managers more time to focus on field-based selling – with boots on the ground – working directly alongside dealer sales teams,’ said Superior’s sales director, Jeff Gray.

Mr Wilcox brings nearly three decades of experience in the aggregates industry. Most recently, he served as sales and marketing director for CBI and Ecotec, two divisions of Terex, where he also held a role as product manager. He began his career as a service technician for Simplicity, another Terex brand, in 1997.