Shift in events focus for Blue Group
Company decides to change its events focus for 2016 following bumper 12 months in 2015
IN a year which sees several major national and international events taking place, such as ScotPlant, Bauma and Hillhead, Blue Group have changed their event focus and decided to opt out of this year’s RWM show.
According to Blue Group, last year proved very successful, with the company posting its strongest ever results since its inception 12 years ago. Twenty percent growth, compared with 2014, has been attributed to a number of factors, including intensive product development programmes by key suppliers, a continuous recruitment programme for additional skilled and talented personnel, plus a strong and proactive after-sales product support team.
During 2015, Blue Group also participated in numerous customer-focused events, such as the Powerscreen World Dealer Conference and Doppstadt’s 50th anniversary celebrations. Blue hosted large groups of UK customer guests at these events, helping to foster even stronger relationships and introducing new product developments through working demonstrations.
According to Blue Group, this quality face-to-face time clearly had a positive impact, with numerous sales being generated once customers had witnessed first-hand the build quality and productivity of the equipment on show, and they say it this aspect of such events that has led them to slightly shift their focus.
The Group has identified a number of industry-specific promotional events for 2016 where Blue Group has either already participated or will be participating this year, including ScotPlant in April, Hillhead in June, Powerscreen’s 50th Anniversary celebrations on the cusp of June and July, CARS later in July and the RDF Conference in London during November. In addition, Blue Group are the headline sponsors for a major sporting event – The Highland Golf Links 54-Hole Pro-Am golf tournament – taking place at the end of September.
Blue Group chairman Pat McGeary (pictured second from left) commented: ‘As you can see, we have a number of activities planned, with more to follow. RWM has always been an event where Blue have had a major presence and we will certainly consider the show again for 2017. For this year, however, we believe that the events we have selected will help us engage more personally and deliver a greater benefit to our customers.’
