Extension tailored to meet the requirements of customers in Europe, the Middle East and Africa
ORICA have announced the launch of a bilingual Pocket Blast Guide application in Europe, the Middle East and Africa (EMEA).
Orica’s Pocket Blast Guide app provides information on the latest products and technology available in the region and allows users to perform complex blast calculations and conversions directly from their devices, even in offline or remote locations.
With a successful track record, the Pocket Blast Guide boasts a download count exceeding 20,000.
The EMEA extension has been tailored specifically to meet the requirements of EMEA customers in mining, quarrying, tunnelling and construction. The app offers users an immediate gateway to practical blasting and product information at their fingertips, enhancing efficiency, safety, and convenience for blasting professionals across the region.
The EMEA extension is also available in Finnish, providing stakeholders in Finland with a truly personalized experience. Compatible with both Android and iOS devices, the app ensures that every user can take advantage of its valuable capabilities.
Abhisek Roy, Orica’s head of marketing in EMEA, said: ‘With 150 years of experience, we will always continue to improve and adapt our technology and solutions for the markets we operate in.
‘Today, I am very pleased to be able to launch the Pocket Blast Guide in EMEA, designed specifically for our regional customers who operate in very challenging environments.
‘Over the last few months, we have standardized and updated our product content so anyone using this app can quickly check technical requirements or connect with our teams on the go.’
The application’s key features include:
Complex blast calculations made easy: perform advanced blast calculations quickly and accurately, streamlining the planning and execution of blasting activities
Offline accessibility: the app’s offline mode allows users to access critical information even in remote areas or places with poor internet connectivity
Latest product information: stay up to date with the latest Orica blasting products and solutions, ensuring optimal efficiency and safety in every blasting operation
Intuitive user interface: designed with user-friendliness in mind, the app caters to both seasoned professionals and newcomers alike, facilitating effortless navigation
Personalized experience: meticulously calibrated for the nuances of the EMEA market, the extension addresses region-specific requisites. Users in Finland can enjoy the app in their native language, making the experience truly personalized.
Orica’s Pocket Blast Guide App, the use of which is subject to the relevant disclaimer, can be downloaded from the App Store or Google Play.