MAGNA expand offering with GIPO products
Swiss-engineered GIPO products to be marketed, sold and supported alongside MAGNA products
MAGNA, the Terex brand established to meet the needs of large-scale operations, have announced an agreement with GIPO, the Swiss manufacturer of high-quality mobile crushing and processing plants for the quarry, mining, recycling, and non-metallic mineral industries. Effective immediately, MAGNA will market, sell, and support [GIPO] tracked impact crushers and roller grizzly screens under their own brand in selected key markets, enhancing their value proposition with premium-engineered solutions.
Launched last year, MAGNA offer robust, high-capacity crushers, screeners, and conveyors tailored to meet the needs of customers requiring larger outputs and volumes. The additional product lines will enable MAGNA to expand their product offering, bringing immediate benefits to customers and enhancing their market position.
‘This is a significant milestone for MAGNA as we grow and evolve to meet the demands of large and medium-scale operators across quarrying, mining, demolition, and recycling applications,’ said Neil McIlwaine, business line director for MAGNA. ‘The addition of these new impactors and roller grizzly screens strengthens the overall proposition of MAGNA, by filling key product gaps with immediate effect. This enables us to meet a broader spectrum of customer needs through our growing distribution channels.’
The synergy between MAGNA’s existing portfolio, strong market position, and reach alongside GIPO’s high-performance crushing technology is expected to create a compelling offering for customers, increasing brand value for all parties. MAGNA gain access to a highly respected range of products that align with their commitment to offer the highest standards of quality, innovation, and performance.
Kari Gasser, chief executive officer of GIPO AG, added: ‘The collaboration between MAGNA and GIPO marks an exciting step forward, allowing us to extend our reach without compromising our identity as an independent and family-owned company and without any changes to GIPO’s management, structure, or operational independence. Working with MAGNA enables us to provide our high-quality machines to more customers. We look forward to a successful co-operation.’
