New group identity brings together some of the country’s most trusted brands in the building sector
TODAY, LafargeHolcim in the US unveiled their new identity as Holcim US, uniting legacy brands and strengthening the company’s purpose to build progress for people and the planet across the nation. The US transition to Holcim, the first for Holcim Group, is a significant milestone which the company says will play an essential role in accelerating the world’s transition to a net-zero and inclusive future.
‘The Holcim US identity is inspired by our talented people, rich culture, and commitment to building a sustainable future,’ said Jay Moreau, chief executive officer of Holcim US Aggregates & Construction Materials. ‘We’re coming together as one team to accomplish ambitious goals in sustainability and innovation, and to deliver on the value proposition for us and our stakeholders.’
Holcim US is the leading building materials provider in the country, operating in 43 states and offering a range of innovative cement, concrete, aggregates, and asphalt products and services through some of the country’s most trusted brands, including Lafarge, Holcim, Aggregate Industries, and Lattimore Materials. With Holcim transitioning in the US, legacy market brands will enjoy a greater sense of unity and identity in their markets.
‘As Holcim US, we now share a common purpose and vision that draws on the Group’s rich 200-year heritage of building progress,’ said Toufic Tabbara (pictured), interim chief executive officer of US Cement and head of the North America region at Holcim. ‘As the company transforms to become the global leader in innovative and sustainable building solutions, our US organization becomes even more closely linked to the leadership position that Holcim Group have been building globally.’
In July 2021, Holcim US’ parent company, Holcim Group Ltd, first launched its new identity, which stands for making cities greener; empowering society with smarter infrastructure; improving living standards for all; and building more with less. To become a net-zero company, Holcim have put sustainability at the core of their strategy and are helping to drive the circular economy, as a world leader in recycling.