JCB DIGatron debut as Monster Jam partnership announced

Heavy equipment partnership sees new JCB truck design added to Monster Jam fleet

The two family companies are joining forces to establish JCB as the official heavy equipment partner of Monster Jam – an alliance which has seen a new truck design, known as JCB DIGatron, added to the Monster Jam fleet.

It was designed in conjunction with JCB’s engineering team and inspired by the company’s iconic construction equipment and is set to make its debut at Monster Jam in January at the Alamodome in San Antonio, Texas – the city which is also the site of a proposed new JCB factory, announced last month.

JCB DIGatron will be driven by reigning Monster Jam World Finals Racing champion Tristan England at events around the US, wowing hundreds of thousands of fans. At selected events where DIGatron is participating, JCB will provide equipment to support track construction as well as a JCB 457 wheeled loader for recovery purposes.

Juliette Feld Grossman, chief operating officer of Feld Entertainment, said: ‘The Monster Jam and JCB partnership brings together two long-standing family businesses that are both committed to providing the highest value to our customers, including performance and innovation. We are excited to welcome JCB into the Monster Jam family.’

Alice Bamford, daughter of JCB chairman Anthony Bamford, said: ‘Our family is delighted by the partnership between Monster Jam and JCB. Our son, Otis, is the original Monster Jam fan in our family, and it is through his eyes that we realized how incredible it could be to join forces with another family business like Feld Entertainment, as both companies share the same values of innovation, dedication, passion, and attention to detail.

‘We are thrilled about the hours of entertainment that JCB DIGatron, with Tristan at the wheel, will bring to children, families, and our customers across North America.’