Finlay expand German dealer network
Warner Bau-und Industriemaschinen to sell and support full Finlay range in northern and western Germany
FINLAY have appointed Warner Bau-und Industriemaschinen (WBI) as their authorized distributor partners in northern and western Germany. Established in 1992, WBI are an integral part of the Warner Group, specializing in the supply and support of construction machinery sales and rental.
WBI will sell and support the full range of Finlay crushing, screening, and conveying equipment, including parts, service, and technical support, with immediate effect. WBI have a wealth of construction industry experience and have been distributing Liebherr construction machinery for more than 30 years. Moreover, they already have experience in the materials processing business and operate from 11 strategically located outlets across the region.
WBI chief executive officer Maik Warner said: ‘We are very proud to represent Finlay and promote their entire range to our customers. Their machines already have an enviable track record and have been marketed in Germany for more than six decades. The addition of the Finlay product line complements our existing product offering and we have exciting plans to increase our hire division to satisfy the growing demand for short- and long-term rentals.’
WBI sales manager Rolf Lieben added: ‘Our business model is focused upon supporting the needs of the customer. There is already a large population of Finlay machines operating across the territory and we look forward to servicing and supporting these customers.’
Finlay’s regional sales manager, Helmut Domes, said: ‘We are delighted to partner with such an experienced and respected distributor. Maik and the entire WBI team share our values of providing exceptional customer experience and world-class aftermarket support. WBI are very well positioned and located to support customers across the region.
‘For our customers this is a win-win position. They will be in the hands of experts who truly understand and can help them to maximize the productivity of their job sites. WBI have demonstrated their commitment to the partnership by investing heavily in personnel, support systems, and aftermarket structures.’
