Brand update part of ongoing evolution signifying company’s clear and decisive transformation
CEMEX have today unveiled an updated brand in line with their ongoing evolution to help the world reach the next frontier of sustainable living, by becoming a more agile, innovative, and approachable company.
CEMEX’s logo, changing for the first time in more than 30 years, presents a fresher, closer, and more dynamic visual identity while maintaining key elements of the company’s legacy and storied 117-year trajectory. It reflects several transformative changes that the company has undergone in recent years to be at the forefront of the building materials industry, aiming to spearhead the industry’s transition towards innovation, digitalization and, above all, sustainability.
‘I am excited to present the renewed image of our company,’ said Fernando A. González, chief executive officer of CEMEX. ‘But what excites me most is what is behind the change: a renewed commitment to helping our customers push the boundaries of sustainable construction through innovative solutions.’
CEMEX say their ongoing evolution has been evident in several major strategic initiatives the company has launched in the past few years. With CEMEX Go, the company kickstarted the digital era of construction, bringing to market the first-ever end-to-end digital solution for the building materials industry.
By incorporating Urbanization Solutions as a core business, CEMEX strengthened their focus on supporting the construction of resilient and sustainable cities where people can live better lives. Within this approach is Regenera, a CEMEX company launched this year that focuses on being a leading partner in circularity solutions, particularly waste management.
Most recently, through the launch of Future in Action, the company’s sustainable excellence programme, CEMEX committed to leading the way in decarbonizing the building materials industry with the most ambitious 2030 targets available to the industry and to becoming a net-zero CO2 company by 2050. The Science-Based Targets initiative has validated both goals. As part of Future in Action, CEMEX created Vertua, a sustainable product portfolio that leverages cutting-edge technology and innovation.