Bobcat Machine IQ exceeds 30,000 units sold in Europe
Near real-time telematics platform insights revolutionize worksite efficiency and help prevent theft
BOBCAT have sold more than 30,000 Machine IQ-connected units in Europe, delivering performance, productivity and peace of mind to customers across the region. Launched in 2019, the manufacturer’s proprietary telematics platform empowers customers and dealers with near real-time access to critical machine data, helping improve efficiency, enhance security, and maximize uptime.
Installed at the factory or by dealers as aftermarket kit, Machine IQ connects supported Bobcat models to the cloud, allowing customers to act sooner, reduce risk, and keep their equipment running at its best. Features such as maintenance progress tracking and machine grouping are included in the standard package, which is free for the first two years.
Geofencing, advanced utilization reporting, fault code histories, and configurable notifications are available as part of the premium package, which also includes remote engine disable/enable functionality for connected skid-steer and compact track loaders, mini-excavators, compact wheel loaders, and now also telescopic loaders and handlers.
From locating and recovering equipment to setting geofences and curfew alerts that flag unexpected movement, operators and fleet managers are using Machine IQ to tighten security and keep projects on track. By monitoring fuel consumption and usage, customers can make faster, more informed decisions that help maximize productivity and minimize downtime. Near real-time fault codes, meanwhile, enable dealers to prevent minor issues from becoming major repairs, helping to optimize maintenance in demanding environments.
Tomas Plechaty, senior digital program manager at Doosan Bobcat EMEA, said: ‘Passing the 30,000 mark for Machine IQ not only underscores our team’s commitment to innovative, efficiency-centric solutions, but also reflects the genuine value that our connected machines deliver on the ground. With real-time data at their fingertips, Bobcat customers across Europe are using this technology to bolster security, drive productivity, and improve decision-making.’
Bobcat have added a new remote engine disable/enable feature on the company’s Machine IQ telematics platform. This allows customers in Europe to remotely enable or disable their machine’s engine through the owner portal or Machine IQ mobile app. With this feature, operators and owners can shut down their machine with a few clicks, deterring theft and aiding in quick machine recovery.
There are numerous examples of how Machine IQ is facilitating efficiency, security, and uptime. For instance, Sandy Gray, director of Grays Machinery Ltd in the UK, said that one customer is leveraging Machine IQ to safeguard a Bobcat S450 that is frequently left away from the main yard. The firm uses geofencing functionality and live error codes to ensure security and guide proactive servicing for the machine, which operates in remote, rugged locations. In addition to reducing unplanned downtime, the technology is helping to prolong the machine’s lifespan.
Bobcat have stated that they will continue to invest in Machine IQ and its wider digital portfolio to drive enhanced data insights, diagnostics, and integrations for end users and fleet managers alike. This sustained commitment to innovation and connected solutions will provide the company’s European dealer network with more ways to safeguard assets, plan maintenance, and keep customers’ machines working and earning.
‘While my colleagues and I are delighted to have achieved this exciting milestone, we’re only just getting started,’ Mr Plechaty concluded. ‘Machine IQ is a cornerstone of Bobcat’s innovation-first approach, and we will continue to invest heavily in connected capabilities, integrations, and dealer support that empower our customers to accomplish more.’
