Wienerberger launch new brand campaign video
Company bolsters its communications strategy with video of its overall mission and values
WIENERBERGER, the UK’s leading supplier of roof, wall and paving solutions, have unveiled a new brand campaign video as an added asset to their communications strategy.
Designed to forge meaningful connections with the entire construction supply chain, the new video visually represents the company’s overall mission and values.
Focusing on the ethos of Wienerberger working to positively impact people’s lives, the video sets out to promotes an emotional connection with its audience as it brings the company’s four cornerstones to life – quality and expertise, value, innovation and sustainability.
With the key concept of ‘building materials for a better quality of life’ at its core, the video highlights the depth and quality of product ranges that are available, whilst reflecting on the range of inspirational projects that Wienerberger have contributed to.
It also showcases Wienerberger’s stance as pioneers within digital construction, as well as the company’s increased focus on sustainability.
The video, narrated by British television presenter Dan Cruickshank, includes footage taken from Wienerberger’s factories, quarries and head office, as well as a wide range of case studies.
Annette Forster, marketing director at Wienerberger, commented: ‘We believe that in such a fast-paced, digital world, it’s essential that we offer a visual snapshot of our mission to all of our stakeholders, and our new brand campaign does exactly that.
‘By showcasing our wide range of inspirational projects, as well as our leading stance on digital construction, the video offers an accurate reflection of Wienerberger today and will be regularly updated over the coming months.’
