Watling JCB expand into the West Midlands
East Midlands dealer now also covers Staffordshire, Herefordshire, Warwickshire and Worcestershire
JCB dealers Watling JCB have expanded their territory into the West Midlands with the acquisition of Midlands JCB. The highly respected family business, which has been JCB’s dealer in the East Midlands and East Anglia since 1976, has a wealth of knowledge and experience in the sales and support of JCB construction equipment and generators, winning the JCB Global Best Customer Service Award in 2023.
Effective from 2 September 2024, Watling JCB have now been appointed as the dealer for Staffordshire, Herefordshire, Warwickshire, and Worcestershire, acquiring and operating from the existing Midlands JCB depots at Smethwick, Hereford, and Stoke-on-Trent. All existing Watling JCB depots will remain unaffected by the expansion.
Watling JCB’s managing director, Richard Telfer, said: ‘It has been my life’s mission to create a business providing world-class customer support while maintaining our core family values. This new development creates an opportunity to bring these industry-leading service levels to a whole new customer base and I really look forward to working closely with our new customers.’
Gareth Lumsdaine, JCB sales director for the UK and ROI, said: ‘We are delighted to see Watling JCB expand their remit into the West Midlands as we further strengthen the dealer network in selling and supporting JCB equipment across the UK. It is a superb family business, renowned for its professionalism and expertise, and it’s exciting that JCB customers across Staffordshire, Herefordshire, Warwickshire, and Worcestershire will now benefit from the team’s exceptional customer service.’
