Volvo CE to market Blaw-Knox brand
VOLVO Construction Equipment and VT LeeBoy have finalized a strategic alliance agreement for LeeBoy to supply certain pavers and road wideners to Volvo dealers under the Blaw-Knox brand. LeeBoy will also take full responsibility for product support of these machines, including the existing field population.
The equipment will be marketed under the Blaw-Knox brand under a five-year brand licensing agreement with Volvo CE and distributed through Volvo road machinery dealers, who will thereby maintain access to these models in order to continue serving their customers in a variety of road development operations.
‘The agreement with LeeBoy allows Volvo to concentrate their road machinery technical and engineering expertise and production operations on high-volume Volvo paving, compaction and motor-grader equipment that serves their industrial and commercial customer bases,’ said Göran Lindgren, president of Volvo CE North America.
‘In addition, this strong relationship fosters other growth opportunities for the Blaw-Knox brand, which will give Volvo CE dealers in North America, Australia and New Zealand access to the broadest product offering of any manufacturer in the asphalt paving industry.’
LeeBoy’s president and chief executive officer, Kelly Majeskie, added: ‘Blaw-Knox is one of the most prominent road building brands in North America, and we look forward to working with the Volvo CE distribution channel to provide Blaw-Knox commercial pavers and road wideners for their customers.’
Volvo CE acquired the Blaw-Knox product line with their purchase of the Ingersoll Rand road machinery business in 2007.
Production of upgraded and redesigned Blaw-Knox road wideners (models RW100 and RW195D) and pavers (models PF150 and PF161) is expected to begin within the next few months at the LeeBoy production facilities in Lincolnton, North Carolina.
The equipment will be marketed under the Blaw-Knox brand under a five-year brand licensing agreement with Volvo CE and distributed through Volvo road machinery dealers, who will thereby maintain access to these models in order to continue serving their customers in a variety of road development operations.
‘The agreement with LeeBoy allows Volvo to concentrate their road machinery technical and engineering expertise and production operations on high-volume Volvo paving, compaction and motor-grader equipment that serves their industrial and commercial customer bases,’ said Göran Lindgren, president of Volvo CE North America.
‘In addition, this strong relationship fosters other growth opportunities for the Blaw-Knox brand, which will give Volvo CE dealers in North America, Australia and New Zealand access to the broadest product offering of any manufacturer in the asphalt paving industry.’
LeeBoy’s president and chief executive officer, Kelly Majeskie, added: ‘Blaw-Knox is one of the most prominent road building brands in North America, and we look forward to working with the Volvo CE distribution channel to provide Blaw-Knox commercial pavers and road wideners for their customers.’
Volvo CE acquired the Blaw-Knox product line with their purchase of the Ingersoll Rand road machinery business in 2007.
Production of upgraded and redesigned Blaw-Knox road wideners (models RW100 and RW195D) and pavers (models PF150 and PF161) is expected to begin within the next few months at the LeeBoy production facilities in Lincolnton, North Carolina.
