Terex Washing Systems win Marketing Excellence Awards
TWS pick up two awards at the Chartered Institute of Marketing’s Ireland Marketing Excellence Awards
Terex Washing Systems (TWS) picked up two prestigious awards at the Chartered Institute of Marketing’s Ireland Marketing Excellence Awards.
At the ceremony, held at the Ramada Hotel in Belfast on 7 November 2013, TWS were recognized for their excellence in marketing by being selected for two awards from the four categories they were originally short-listed in.
They garnered the Best Sales Campaign in International Market award for the launch of TWS as a new business line and the launch of the Aggresand plant. The second award was for Best Brand Development Campaign again for the campaign rolled out to launch TWS as a new business line in the market.
Elaine Donaghy, marketing manager, said: ‘We were initially delighted to be shortlisted as finalists in four award categories and to be awarded two of these four prestigious awards surpassed our expectations. Considering TWS have only been in business just over one year, to gain this level of recognition is an honor, which acknowledges the effectiveness and scale of marketing activities implemented by TWS on a global level.’
CIM Network Manager (Ireland), Richard Houdmont commented: ‘At The Chartered Institute of Marketing’s 2013 Ireland Marketing Excellence Awards Terex Washing Systems won in two categories. Firstly the award for Impact in the International Market their launch of the new brand and existing products onto the global marketplace. The campaign utilized marketing channels and demonstrated innovation for their sector and as a result have achieved significant sales in a challenging economic environment, and have established themselves as market-leaders in their field.
‘Terex also won the Best Brand Development Campaign, recognizing the company as a single-source provider of washing equipment, providing reliable, high-quality and very productive equipment to meet individual materials and mineral washing needs.’
