Terex Finlay appoint new regional sales manager

Barry Boreland takes responsibility for dealers across Europe, North Africa, and the Middle East

TEREX Finlay have appointed Barry Boreland as regional sales manager with responsibility for managing and collaborating with dealers across Europe, North Africa, and Middle Eastern regions. He brings to the position almost 20 years of business development and sales experience, including previous employment within the crushing and screening industry.

Commenting on his new appointment, Mr Boreland said: ‘I'm very excited to join a team of highly focused professionals who share my passion for supporting dealers and assisting them develop world-class customer support.

‘As evidenced by the company’s aggressive product line-up expansion and new market penetration over the last few years, Terex Finlay are thriving, and I look forward to being a part of this growth and supporting what is already a strong dealer network.’

Neil McIlwaine, Terex Finlay’s sales and marketing director, said: ‘We are confident that Barry will be an excellent match for this position and a strong asset to Terex Finlay, and are delighted that someone of his calibre has chosen to join us at time when we are seeing rapid developments and growth for our business globally.

‘Barry has worked extensively in sales and customer service management and comes with a wealth of machine and application knowledge. He has key field experience in dealing directly with customers and has a pedigree in establishing and onboarding new business.

‘Barry will work closely with dealers to manage market growth and monitor emerging market trends in addition to new business development and establishing new dealer coverage in markets not currently serviced.’