CNH Construction appoint new head for EMEA

Ciro Casapulla to drive business growth and improve customer satisfaction in Europe, Middle East and Africa region 

GLOBAL machinery giant CNH Construction have appointed Ciro Casapulla as new head for the Europe, Middle East, and Africa (EMEA) market.

With more than 23 years’ experience at CNH, Mr Casapulla has held senior leadership roles spanning manufacturing, R&D, and quality control across the group’s powertrain and construction business segments. In his new role, Mr Casapulla will lead a team in driving business growth across EMEA, with a strong emphasis on enhancing customer satisfaction.

‘I’m genuinely excited about the road ahead and confident in the market’s recovery, even in today’s challenging environment,’ said Mr Casapulla. ‘My top priority is to build strong, trusted relationships with our customers and dealer partners – working closely together to deliver effective solutions that meet their real needs. 

‘We are committed to being present, listening actively, and responding with agility. A key part of our strategy is driving practical innovation – transforming real-world insights into value-added solutions that empower our customers’ success.’