Terex AWP and Manitou agree joint supply deal
TEREX Aerial Work Platforms (AWP) and Manitou have announced a reciprocal supply and marketing agreement under which specified aerial work platform equipment will be supplied to each party, both of whom will also assume responsibility for after-market support.
Terex AWP will manufacture 7.92m and 9.75m self-propelled rough-terrain diesel scissor-lifts for sale by Manitou as the 100 SC and 120 SC. Manitou will primarily use their dealer networks to sell the scissor-lift models to end-users.
Meawhile, Manitou will manufacture 5.70m and 7.90m self-propelled vertical masts for sale by Terex AWP under their Genie brand as the GR-20J and GR-26J. Terex AWP will primarily focus on marketing the vertical masts through their rental channel.
Initially, the agreement will be implemented in Europe with the intention to widen its geographical scope in 2011.
‘The Genie and Manitou brands have proven track records for build quality and reliability, so this is an excellent match on various levels,’ said Tim Ford, president of Terex AWP. ‘Manitou’s vertical mast products are complementary to our range and give us the opportunity to go to market quickly and offer our customers an additional, high-quality product offering,’
Manitou chief executive officer Jean-Christophe Giroux added: ‘This agreement makes a lot of sense as both companies capitalize on their strengths and build on each other’s. It’s a pragmatic yet very promising approach, not only for our organizations but also for our business partners and end-customers.’
Terex AWP will manufacture 7.92m and 9.75m self-propelled rough-terrain diesel scissor-lifts for sale by Manitou as the 100 SC and 120 SC. Manitou will primarily use their dealer networks to sell the scissor-lift models to end-users.
Meawhile, Manitou will manufacture 5.70m and 7.90m self-propelled vertical masts for sale by Terex AWP under their Genie brand as the GR-20J and GR-26J. Terex AWP will primarily focus on marketing the vertical masts through their rental channel.
Initially, the agreement will be implemented in Europe with the intention to widen its geographical scope in 2011.
‘The Genie and Manitou brands have proven track records for build quality and reliability, so this is an excellent match on various levels,’ said Tim Ford, president of Terex AWP. ‘Manitou’s vertical mast products are complementary to our range and give us the opportunity to go to market quickly and offer our customers an additional, high-quality product offering,’
Manitou chief executive officer Jean-Christophe Giroux added: ‘This agreement makes a lot of sense as both companies capitalize on their strengths and build on each other’s. It’s a pragmatic yet very promising approach, not only for our organizations but also for our business partners and end-customers.’
