Terapro and Rokbak announce distribution agreement
Eastern Canada distribution deal expands Rokbak’s presence in important North American market
SCOTTISH articulated dumptruck (ADT) manufacturers Rokbak have partnered with Terapro Construction, a well-established equipment dealer, to distribute their trucks across Eastern Canada.
With 18 branches throughout the region, Terapro will cover the entire province of Quebec and parts of Ontario, focusing on providing Rokbak articulated haulers to construction contractors and general construction sites.
Terapro will offer both the RA30 and RA40 models of Rokbak ADTs. Terapro received their first RA30 in August 2024 and are expected to receive the RA40 by the end of October. The company aims to fully integrate Rokbak haulers into its offerings by early 2025, with a structured plan to promote and grow the brand’s market presence in the region.
‘We are delighted to join forces with Rokbak,’ said Terapro president Daniel Riendeau. ‘This distribution agreement is testament to our shared commitment to excellence. By leveraging our combined expertise, we will drive transformative change and deliver cutting-edge solutions to our clients. We are confident that this alliance will pave the way for a brighter, more successful future.’
Terapro, already a dealer for construction equipment such as loaders and excavators, see the addition of Rokbak haulers as a complementary expansion of their product line. It will enable the dealer to offer a complete package to its customers, having not had an articulated hauler in its portfolio before.
North America is Rokbak’s largest market, both geographically and financially, and the manufacturer looks to work with dealers who are perfectly placed to understand the needs of customers.
Terapro have already showcased the RA30 at two key construction and forestry expos in Quebec, where the hauler attracted considerable attention.
‘The name and the look of the hauler turned a few heads,’ said Steve Lalonde, vice-president of business development at Terapro. ‘We expect to see these Rokbak trucks with general contractors, which is our focus area. We believe having these products in our portfolio is going to help us retain key customers and add new ones.’
Terapro say they position themselves as more than a supplier. Their dedicated team of experts is committed to sharing knowledge to help customers in Eastern Canada maximize their operational profitability by offering customized, high-quality services to meet specific needs.
‘Rokbak want to work with dealers who share our goals and who want to build constructive partnerships,’ said Rokbak regional sales manager Gregory Gerbus. ‘Terapro certainly fit that remit. Rokbak have always been a face-to-face company, and Terapro will help make even more customers in Canada aware of who we are and what exactly we can provide them.’
Rokbak provided comprehensive sales and technical training for the Terapro team, with ongoing support facilitated by a Rokbak service manager based in nearby Ottawa, ensuring local expertise and availability.
