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Rokbak targeting French and German markets


Scottish articulated hauler manufacturer looking to expand operations in France and Germany

HAVING recently celebrated one year since their rebrand, Scottish articulated hauler manufacturers Rokbak are looking to expand their operations in France and Germany, reinforcing their commitment to customers and dealers in these key regions.

Following the company’s successful rebrand in September 2021, Rokbak have strengthened their team with around 200 new employees joining the company in the last year. One of those is Paul Culliford, regional sales manager EMEA.


‘France and Germany are historically strong markets for us,’ explained Mr Culliford. ‘We are seeing an increase in demand and we are currently looking to expand our dealer network in France and Germany to support our customers and strengthen our presence in these important hauler markets.’

One of the prominent projects on the radar in Western Europe is the €25 billion high-speed rail connection between Lyon in France and Turin in Italy, a collaboration partly financed by the European Union. It will be 270km (170 miles) long and will involve extensive earthmoving and construction.

‘This is exactly the type of project Rokbak’s RA30 and RA40 are designed for,’ said Mr Culliford. ‘Large infrastructure projects require robust and reliable equipment that delivers high productivity and low total cost of ownership in tough conditions.’

‘It’s been great to spend time visiting our French and German dealers and customers,’ said Mr Culliford. ‘A couple of our dealers have recently held open days and it has been nice to get feedback on the new brand and talk to customers about why there has never been a better time to buy a Rokbak articulated hauler.’

One of Rokbak’s French dealers, Framateq, who cover the south-east of the country, recently inaugurated a new site in Perpignan. And the Manu Lorraine Group, who cover the north-east of France, held an open day Walygator Park in Maizières-les-Metz. Mr Culliford also attended the French Mineral Industries Society (SIM) exhibition together with Framateq in October.

‘Rokbak’s articulated haulers are reliable, simple to operate and easy to maintain,’ said Mathieu Godard, president of Framateq. ‘They are fuel efficient and deliver low total cost of ownership, which is what our customers want.

‘We have a strong articulated hauler market in France, and we have recently opened a new site to better support our customers and expand our operations, so it’s great that Rokbak are prioritizing our market and see the same potential as we do for growth.’

Working closely with existing and new dealers and customers is Mr Culliford’s priority. With close to two decades of experience in the articulated hauler industry – including a previous tenure with Rokbak before the company rebranded – and speaking fluent English, French, German, and Spanish, he is in an ideal position to work with a multitude of targeted territories as the company looks to expand its operations.

‘It’s a great opportunity and an exciting time to come back to Rokbak,’ said Mr Culliford. ‘Since relaunching the brand, we’ve found that there are a lot of dealers and customers interested to learn more about our articulated haulers, and I’m looking forward to working with them.’


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