Rokbak gear up for North American growth
Company aiming to capture growing opportunities for articulated dumptrucks at AED Summit 2025
AT this year’s AED Summit in Orlando, Florida, from 15–17 January, Scottish articulated dumptruck (ADT) manufacturers Rokbak are aiming to strengthen relations with existing dealers, meet potential new partners, and discuss ways to capture the growing opportunities for ADTs in North America.
Organized by Associated Equipment Distributors (AED), an international trade association representing companies involved in the distribution, rental, and support of equipment across construction, quarrying, mining and other industrial applications, this annual gathering is a cornerstone event for Rokbak in North America.
Rokbak will use the Summit to hold face-to-face meetings with a significant portion of its North American dealers, who are AED members. This will allow the manufacturer’s senior executives, regional sales and service teams, and marketing specialists to connect with dealers directly.
‘The AED Summit provides a fantastic opportunity for us to strengthen relationships with our North American dealer network, gather their valuable feedback from the market, and collaborate on strategies to achieve our shared goals,’ said Robert Franklin, Rokbak’s director of sales for the Americas.
At the Summit, Rokbak say they will also be looking to connect with potential new partners who share the brand’s commitment to providing reliable equipment and exceptional service.
‘Over the last few years, Rokbak have established a solid dealer footprint in states such as Texas, the Carolinas, and Florida, where our robust and versatile RA30 and RA40 ADTs are ideally suited to the many housing, infrastructure, and energy projects,’ explained Mr Franklin.
‘As we move into 2025, we also see significant opportunities to support the house-building and aggregates sectors in the central and north-western regions of the US and so we’re actively recruiting for new dealers in those areas too.’
In addition to dealer meetings, Rokbak staff will also attend various conference sessions to stay at the forefront of industry developments, helping to ensure the company remains aligned with dealer and customer priorities in North America and is well equipped to overcome emerging challenges.
‘We are optimistic about 2025,’ Mr Franklin concluded. ‘While we acknowledge there may be challenges ahead, infrastructure investments are expected to continue, inflation is showing signs of slowing down, and the overall industry mood is positive.
‘From Rokbak’s perspective, we have a strong product line-up, strong dealer partnerships, and a shared commitment that positions us to deliver success for even more customers across North America this year.’
