Powerscreen host global dealer conference in Italy
Nearly 400 guests gather for series of insightful presentations, discussions, and product launches
POWERSCREEN recently hosted their global dealer conference in northern Italy where almost 400 guests gathered for a series of insightful presentations and new product launches and to honour some of the founding members of the Powerscreen family who have made the brand a powerhouse in the crushing and screening industry.
The conference included presentations from across the Powerscreen business on topics including technical sales, after-sales support, new product development, marketing, and digital solutions.
A key highlight was a dealer panel discussion with representatives from Powerscreen New England (US), Van der Spek (Netherlands), Powerscreen Crushing and Screening (US), Powerscreen Mid-Atlantic (US), Blue Central (UK), and Lincom Group (Australia).
The discussion explored challenges and emerging trends in areas such as building and retaining the right team, after-sales service and support, marketing, and rental best practices. Breakout sessions also provided insights and feedback on what products distributors feel are needed in the Powerscreen portfolio, as well as what the future of the global crushing and screening industry will look like.
Powerscreen product director Neil Robinson unveiled five new models to the product portfolio – the Premiertrak 450, Trakpactor 480/480SR, Warrior 1800X, Warrior 1200 Hybrid, and the CT80R tracked conveyor – and machine demonstration session was held at Cave Rossetti SpA, with the support of Italian Powerscreen distributors Impianti Industriali. In total, there were 15 machines on display, which included a combination of working machines and static display units.
The conference culminated in an awards ceremony to induct new members to the Powerscreen Hall of Fame – Pat O’Neill, Powerscreen HQ; Paul Campbell, Powerscreen of California; Dennis Grant, Powerscreen of Florida; and Pat McGeary, Blue Group. All had stories to share on what it took to establish their businesses that have contributed to the brand’s long-term development and success.
The ceremony also acknowledged distributors for their exceptional performance in the areas of sales, customer service, marketing, training engagement, and spare parts support.
‘Our global conference in Italy nurtured the legacy that is Powerscreen and provided an opportunity to honour those who left Ireland decades ago to lay the foundations of our success,’ said Sean Loughran, business line director for Powerscreen.
‘It was also a means to rekindle the invaluable relationships we have forged throughout our journey – allowing time to connect, share experiences, and explore shared opportunities for future growth. We are truly humbled by the support and dedication of our global distribution network. Together, we look forward to an exciting future ahead filled with innovation, collaboration, and lasting togetherness.’
