Powerscreen announce key strategic appointment

Felipe Ortega takes on new role as regional sales manager for South American region

POWERSCREEN have appointed Felipe Ortega – a civil and industrial engineer and expert in developing marketing strategies for crushing and screening equipment in the mining and construction industries – as regional sales manager for the South America region.

Mr Ortega (pictured) has spent the last 10 years working in roles of increasing responsibility with longstanding Powerscreen dealers Komatsu Chile.

After initially specializing in supporting customers’ crushing and screening processes, he migrated to the commercial area of Komatsu Chile as product manager - Powerscreen, developing and implementing sales strategies for Komatsu’s commercial departments.

Based in Santiago, Chile, Mr Ortega will now support growth plans for all Powerscreen dealers across South America by sharing best practices, training, and his strong connection with the factory.

International sales manager Joe Cassidy said: ‘Many within the Powerscreen team have already worked closely with Felipe during his 10 years as a dealer, and his passion for the Powerscreen brand and equipment has always been very clear.

‘This is an important strategic appointment for Powerscreen as we know the South American area has huge growth potential, and having a strong, driving presence within the region can only accelerate the growth which has already begun.’