Poundfield rebrand and expand
Company opens new site in Wrexham and rebrands in advance of further UK and European expansion
POUNDFIELD are expanding their geographic reach in the UK with the opening of a new precast concrete manufacturing facility. The company – part of the SigmaRoc Group – is opening a new site in Wrexham, North Wales, specifically to service Wales and the north-west of England.
The expansion, which senior executives say is part of plans to create the broadest geographical reach of any precast concrete supplier in the UK, complements the company’s existing facility in Ipswich, Suffolk. The new site will initially create around 14 new jobs, with more new employees required as the facility reaches full production capacity.
As a result of the expansion, and the increased focus on precast concrete solutions, the company has also rebranded from Poundfield Products to Poundfield Precast.
Michael Roddy, managing director of SigmaRoc’s Precast Products Group (PPG), commented: ‘The UK expansion is directly in line with the SigmaRoc strategy of invest, improve, integrate and innovate to deliver maximum value for customers and shareholders.
‘This is only the beginning of Poundfield Precast’s national expansion. We expect to open more sites across the UK, which will enable us to satisfy the market demand for sustainable precast solutions that can be manufactured and delivered close to the point of use.’
The company has also revealed ambitions to take the Poundfield Precast brand into Continental Europe. ‘We are in the process of developing our plans for an expansion into Belgium, which has similar market characteristics to the UK and offers the opportunity to expand the Poundfield Precast brand into Benelux and northern France,’ said Mr Roddy.
The move into Europe is the latest in a series of major initiatives from SigmaRoc in 2021. It follows the news that from January 2022, every product currently manufactured by the PPG – Allen Concrete, CCP Building Products and Poundfield Precast – will be available in a cement-free, ultra-low-carbon option. The company also launched Greenbloc – the first ever cement-free alternative to ordinary Portland cement blocks – in February 2021.
