New name for Siemens Mechanical Drives

Siemens AG subsidiary business to be rebranded as Flender GmbH from 1 October 2017

FROM 1 October 2017, Siemens’ Mechanical Drives unit will operate in the market as Flender GmbH. All subsidiary branches will also take on the new name worldwide.

Earlier this year, Siemens announced that they would be running the business unit as a standalone company under the Siemens umbrella, to provide a sharper, business-specific focus. The new setup is to be completed worldwide by mid-2018.

‘Flender is a strong brand with a tradition more than a century old, and we’ve always done business under the name,’ said Stefan Tenbrock, chief executive officer of Siemens Mechanical Drives.

‘At this year’s Hannover Messe, we highlighted Flender even more brightly, and made quite a splash with our standalone fair booth for gear units and clutches. Eventually, all the unit’s activities worldwide will be gathered under Flender.

‘It’s an important step in our transformation into a standalone firm under Siemens AG, acting as a market leader for our customers worldwide and thinking like a mid-sized company.’