New Iberian Rokbak dealer secures first truck sales in Spain
DIR International Trading to sell and support Rokbak articulated haulers in Spain and Portugal
ROKBAK have appointed DIR International Trading as their official dealer for Spain and Portugal, bringing their robust RA30 and RA40 articulated dumptrucks (ADTs), together with local service and support, to quarrying, construction, and infrastructure developments across the Iberian Peninsula.
Headquartered in Zaragoza, DIR operate with facilities in various locations including Barcelona, Madrid, Málaga, Oviedo and Valladolid, and are well regarded in the industry for providing expert advice and reliable aftermarket support to heavy equipment customers. The first two RA40s in Spain have already been sold and are set to be delivered and operating in the first half of 2025.
‘Spain and Portugal represent fantastic opportunities for Rokbak, and DIR are an ideal partner to introduce our articulated haulers to these important markets,’ said Paul Culliford, regional sales manager EMEA at Rokbak. ‘DIR’s coverage and commitment to building strong customer relationships align perfectly with our values at Rokbak and will ensure that Spanish and Portuguese operators gain access to the reliable, high-performance haulers they need to drive efficiency on site.’
David Iglesias, chief executive officer of DIR, added: ‘We are thrilled to partner with Rokbak and bring their industry-leading articulated haulers to Spain and Portugal. We see great potential for these machines in our market, particularly in infrastructure development. With our extensive network and after-sales support, we are confident that Spanish and Portuguese customers will benefit from the performance and productivity that Rokbak haulers offer.’
Mr Iglesias and the DIR team have already visited the Rokbak factory in Motherwell, Scotland, to observe first-hand the process of manufacturing a Rokbak hauler and to meet management representatives and engineers face to face. A demonstration RA30 unit has also been touring around Spain, giving customers the chance to view a Rokbak hauler up close, and DIR will be attending the SMOPYC heavy machinery international trade show in Zaragoza alongside a Rokbak truck in 2026.
DIR, who have been operating in the heavy machinery industry for nearly three decades, specialize in importing and distributing premium construction equipment across the Iberian Peninsula. With an established network of six main hubs and an expanding workforce, they have positioned themselves as an important player in the market.
