New Holland Construction expand dealer territory

Leeds-based dealership European Plant Services (EPS) to cover the whole of central England

NEW Holland Construction are expanding the territory of their UK dealer European Plant Services (EPS), part of the K Rouse group of companies, to cover the whole of central England.

The move will bring New Holland’s full line of heavy and compact line products to customers in a wider area, including Bradford, Calderdale, Coventry, Dudley, East Riding of Yorkshire, Kingston upon Hull, Kirklees, Leeds, Leicestershire, North Yorkshire, Sandwell, Solihull, Staffordshire, Stoke-on-Trent, Wakefield, Walsall, Warwickshire, Wolverhampton, Worcestershire, and York.

Scott Freeman, business director of New Holland Construction, described the move as part of New Holland’s intention to focus dealers with similar strengths and ambitions across the entire network.

Commenting on the EPS extension, he said: ‘The team at EPS are highly professional and extremely experienced with all aspects of the business. We recognize the results EPS have achieved so far with the brand and also the future potential of this strong partner.’

Rob Reynolds, who joins the company having acquired extensive experience in the industry, has been appointed as sales director to manage the extension of territory for EPS and ensure a smooth transition.  

EPS, who consistently stock an average of 60 units across the New Holland range of products, say they are able to prepare the majority of stock machines for sale within 24h notice.

The company also offers its customers full fabrication, spray shop and sign-writing facilities from its 5-acre site in Leeds, and has recently purchased an adjoining 18,000 sq ft of workshop and office facilities to accommodate the increased volume of machine sales in the new territories.

Carwood will retain their parts and service franchise in the Midlands and will support EPS as a service centre.