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2020 / 2021 Edition

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New Holland Construction at Fiat Industrial Village

New customer centre in Turin showcases company’s latest equipment, aftermarket support services and training workshops

NEW Holland Construction are among the global brands featured at the Fiat Industrial Village in Turin, Italy – a newly opened centre covering over 74,000 square metres which showcases the company’s construction equipment, together with products from New Holland Agriculture, FPT Industrial and Iveco.

The state-of-the-art showroom aims to educate customers on the components and systems used to manufacture New Holland’s construction machinery. There is also a large service workshop equipped with the latest in diagnostic equipment and tools. In addition, there is a training centre where dealership technicians and trainees from other sister brands undergo courses and workshops.

The Fiat Industrial Village also boasts a large demonstration area, giving visitors the opportunity to test different vehicles in a variety of applications. In addition, the facility includes an exposition of historical vehicles detailing the Fiat Group’s technology advancements over the years and a retail store selling branded merchandize.

‘The Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellence and industry capabilities as part of the Fiat Industrial family,’ commented Jim McCullough, CEO and president of CNH Construction, whose brands include New Holland. ‘The new facility is the most recent example of our commitment to these brands and the values we share.’

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