New Hitachi dealer for Romania

Bucharest-based Utirom Invest appointed as dealers to boost Hitachi’s market share in the country

HITACHI Construction Machinery (Europe) NV (HCME) have appointed Utirom Invest SRL as their new dealer for customers in Romania.

Located on the outskirts of Bucharest, Utirom Invest have 4,000 square metres of workshop, warehouse and office space, and will distribute a wide range of Hitachi equipment, including Zaxis-5 excavators (mini, medium and large), ZW-5 wheel loaders and rigid dumptrucks.

Led by general manager Claudiu Barbulescu, the company currently has 11 employees and plans to expand its personnel later in the year. Its strategy for the Romanian market will be focused on providing a first-class after-sales service.

‘Our initial goal is to bring back existing Hitachi customers through our after-sales team. We have hired one of the best service teams on the market and it represents more than 80% of our personnel,’ said Mr Barbulescu.

The Romanian construction market is characterized by a wide variety of industry sectors, including general construction and infrastructure projects, road construction, dam construction, mining and quarrying, waste and recycling, and forestry.

The industry is expected to grow in the coming years due to considerable government investment in road development as well as plans to expand the country’s educational infrastructure. Foreign direct investment in construction and real estate has also increased in recent years and will continue to drive growth.

The country is believed to hold significant potential for Hitachi construction equipment, which is perceived to be a premium brand among Romanian customers.

‘The most popular Hitachi models in the Romanian market include the ZX210LC and ZX250LC medium excavators, and the ZW180 and ZW220 wheel loaders,’ said Mr Barbulescu. ‘We hope to build on the brand’s reputation and increase market share over the coming years.’