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2020 / 2021 Edition

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New executive appointment at Komatsu Europe

Tadashi Maeda

Tadashi Maeda appointed managing director and chief executive officer of Komatsu Europe International NV

ON 1 April 2021, Tadashi Maeda was appointed as managing director and chief executive officer of Komatsu Europe International NV, succeeding Masatoshi Morishita who has now returned to Japan after five years in Europe to pursue his career with Komatsu Ltd as a senior executive officer.

Mr Maeda (pictured), whose new appointment was announced last week, first joined Komatsu Ltd in 1994 to work in sales at Komatsu Iwate, a distributor in Japan. In 2000 he moved to Komatsu HQ, first as a manager in the logistics sales department and then, in 2006, in the overseas marketing Asia/Oceania group as marketing manager for the Asian region.

In 2009 he was promoted to president director of Komatsu marketing and support for Indonesia in Jakarta. Then, in 2016, back at Komatsu HQ, he became president of the Asian business CE marketing division, and in 2019, president of the Americas and European business CE marketing division.

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