New brand identity for BJD Crushers
Refreshed brand image, logo and website reflect company’s commitment to growth and innovation
UK crushing equipment manufacturers BJD Crushers have unveiled a new brand identity, website, and corporate brochure.
BJD say the rebrand is set to propel the business forward, with a modern visual identity that reaffirms the company’s commitment to innovation and growth and builds on its impressive 128-year legacy in the industry.
Acquired by Group Rhodes in 2023, the Wakefield-based manufacturer proudly displays a brand incorporating colours from the Group logo to reflect the company’s transition to become part of the Group Rhodes family of businesses. The logo’s diamond shape pays homage to the company’s name and historical roots as British Jeffrey Diamond (BJD), while the fragmented aspect of the diamond highlights BJD's crushing technology.
The new visual identity, associated literature, and website will showcase BJD’s extensive product range and innovative solutions for meeting customer requirements. The business has recently completed the process of relocating staff from its Barnsley premises to Group Rhodes’ headquarters in Wakefield, West Yorkshire, bringing all the group companies together on one single site.
Mark Ridgway, chief executive officer of Group Rhodes, commented: ‘It was crucial to us to be able to integrate BJD within our group of companies with a more modern look and aesthetic that aligns with our other businesses and the company’s product range. The launch of our new branding, website and brochure marks an exciting chapter for BJD Crushers, presenting a compelling offering to the global mining and quarrying industries.’
The company’s new eight-page brochure outlines its rich history, as well as details its extensive range of crushers, including Hammermill/Flexmill crushers, impactors, Mud Hogs, roll crushers and Flextooths, plus spare parts and servicing.
