New appointment at Yanmar Compact Equipment
José Cuadrado appointed as managing director of the Europe, Middle East and Africa region
José Cuadrado has been appointed managing director of Yanmar Compact Equipment, Europe, Middle East and Africa (EMEA) region, with immediate effect.
Tasked with improving performance and driving customer success, he brings with him more than 20 years of relevant construction, industrial and automotive experience spanning general and product management, aftermarket support, digital transformation, and strategy.
In his most recent role Mr Cuadrado was chief executive officer of Irish ride-and-handling specialists Timoney Technology. His earlier career included senior roles at prominent global organizations such as Ingersoll-Rand, Bobcat and CNH Industrial.
Mr Cuadrado joins the Yanmar Compact Equipment global leadership team, reporting to Giuliano Parodi, the company’s global chief executive officer.
Commenting on his appointment, Mr Cuadrado said: ‘I am pleased to have joined a company with the heritage and reputation of Yanmar. This is an exciting time of change for the construction equipment industry and I look forward to helping ensure that Yanmar Compact Equipment is a leader in this technological and sustainable transformation.
Giuliano Parodi added: ‘The EMEA region is a powerful driver of our global business and I am confident that under José Cuadrado’s leadership Yanmar Compact Equipment have a positive catalyst for change, one that will support the interests of customers, dealers, suppliers, employees and the wider community.’
