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Lubricant selection made simple


Morris Lubricants launch new Internet-based high-tech product selection tool called Whatoil?
SELECTING the correct oil and lubricant for each application is vitally important – and one of the leading manufacturers in Europe has come up with a simple way to make the job much easier.

Morris Lubricants have launched Whatoil?, a user-friendly Internet-based system which advises the correct product simply by entering a few basic details.

For passenger cars and motorcycles, it is as easy as entering a registration plate number and the programme will produce a list of the recommended products for the engine, gearbox and brakes.

But the selection tool also works for advising the correct Morris products for vehicles and machines in the commercial vehicle, off-highway and industrial sectors.

The tool uses the latest responsive technology, meaning it works just as well on smartphone devices and tablets as it does on a computer.

The new Whatoil? system replaces the previous tool on the Morris Lubricants website, which has served thousands of customers well for many years.

Morris Lubricants marketing manager, Craig Bastable, said: ‘Choosing the right product is absolutely crucial. Every engine is different and requires a particular specification of oil. Get it wrong and it can cause serious problems and failures and have major financial implications.

‘Our previous selection tool has been well used over the years but the new Whatoil? system is easier, more attractive and more informative.

‘Crucially, it can be used on mobile devices and tablets, which means it can be accessed within seconds by aftermarket professionals in garages or maintenance professionals from locations such as workshops and factory floors.

‘Whatoil? will advise on the best products, but our technical support team are still available on the telephone to offer any more assistance and advice that is required.’

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