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Liebherr USA announce new managing director

Kai Friedrich

Kai Friedrich succeeds Peter Mayr as MD and assumes role as divisional director of construction equipment

LIEBHERR have announced the appointment of Kai Friedrich as managing director and divisional director of construction equipment at Liebherr USA Co., the sales and service organization based in Newport News, Virginia. He officially took over his new managing director role from Peter Mayr on 1 August, joining Dr Torben Reher, another Liebherr USA Co. managing director, in overseeing US operations.

In his role as managing director, Mr Friedrich (pictured) will provide leadership and guidance necessary to oversee and implement the corporate and strategic plans for the nine product segments under Liebherr USA Co. – mobile and crawler cranes, tower cranes, components, concrete technology, refrigeration and freezing, mining, deep foundation machines, maritime cranes and construction equipment.


As divisional director for construction equipment, he will be responsible for managing the team of Liebherr sales, service, training and product management staff for the construction equipment product range in the US market. He will lead the team in expanding and building strong relationships with dealers and affiliates to further increase sales and Liebherr’s market presence across the US.

‘Kai Friedrich has a proven track record of leadership and many accomplishments with Liebherr over the years,’ said Dr Reher. ‘He brings a wealth of knowledge and experience from several Liebherr companies in various international markets and will no doubt be a tremendous asset to the growth of our product segments here in the US.’

Mr Friedrich has 18 years’ experience in the heavy equipment industry, with 17 of those years served in a variety of roles within the Liebherr Group, including earthmoving sales engineer at Saudi Liebherr Co. Ltd, general manager of earthmoving and mining for Africa and the Near East at Liebherr-Export AG, general manager of earthmoving at Liebherr-Africa (Pty) Ltd, and most recently managing director of Liebherr-Export AG.

Commenting on his new appointment, Mr Friedrich said: ‘I am looking forward to working with our experienced team and the well-established distribution network in supporting and engaging our customer base here in the US. Considering the potential, diversity and importance of the US market for Liebherr, I’m thrilled to lead the team into this new exciting period post COVID-19.’

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