EcoLabel to transparently communicate environmental benefits of company’s green building solutions
LAFARGEHOLCIM have launched their EcoLabel to transparently communicate the environmental benefits of their green building solutions. The label will apply to all products that comply with the company’s green criteria, including lower CO2 footprint and recycled content.
Building on LafargeHolcim’s net zero pledge, the EcoLabel supports the company’s ambition to accelerate green construction with the use of lower-footprint products such as ECOPact and Susteno.
Magali Anderson, chief sustainability officer, said: ‘I am very proud of how our company is turning our net-zero pledge into action across more than 70 countries with our broad range of green building solutions. The EcoLabel is a key milestone on this journey, confirming LafargeHolcim’s commitment to lead the way in sustainability and innovation.’
The EcoLabel applies to all cement and concrete with at least 30% lower CO2 footprint compared with local industry standard, or 20% recycled content. Going forward, the company will expand the environmental benefits covered by the EcoLabel to include properties such as water footprint.
With one-third of net sales already in green building solutions, LafargeHolcim are aiming to increase that share with the EcoLabel. Products with this endorsement include established brands such as Susteno cement, ECOPact green concrete and Aggneo recycled aggregates.
The EcoLabel is also expected to play a key role in LafargeHolcim’s net-zero journey target to become a 100 million tonne recycling company by 2030.
