Lafarge lead the way in global social media
Company tops the rankings in the World Concrete 500 league table of social media networkers
THE World Concrete Forum has published the World Concrete 500, a new league table of the top 500 influencers and players active on Twitter and other social media in the fast-moving US$1.3 trillion global concrete and cement industry.
Outright world leaders in the first-ever ranking list are Paris-based Lafarge, while leading the UK-based social networkers are CEMEX UK in first place (12th on the global list), Marshalls plc in second place (13th) and Mark Oliver, chief executive of H+H UK Ltd in third place (17th).
Congratulating both Lafarge and CEMEX UK, and all the other leaders who are making a big impact on Twitter and other social media, Martin Clarke, director of the World Concrete Forum, commented: ‘I hope the list will be a useful tool for the industry and its supply chains. It should help to encourage all stakeholders around the world to improve their communications in the new media where construction has lagged behind other industries.’
The ranking includes concrete producers, consultants, contractors, trade bodies, campaigns in concrete, cement, aggregates, reinforcement, admixtures, pigments, plant, equipment, and other key players in the supply chain and trade press.
The list is updated weekly using the well-known Leaderboarded system, which ranks players on the basis of scores that measure interactions and influence across all major social-media channels and online, with the metrics provided via leading independent platform Klout.
Mr Clarke added: ‘I thank Jim McClelland of McClelland Media for his rapid response to an idea that is only six weeks old. It has been a pleasure for me to support his Sustainability and the Built Environment top 500 and I am delighted that he accepted the ‘concrete’ challenge.
‘This is an open peer network – we encourage new nominations and those who missed out, and invite participation from anyone overlooked so far.’
The World Concrete Forum is a developing project run by ClarkeConsult aimed at global improvement in safety, sustainability and speed of innovation in the global concrete industry. For further information tel: 07850 278484.
