IVECO T-WAY wins prestigious German design award
German Design Council names T-WAY ‘Excellent Product Design’ winner in Utility Vehicles category
The IVECO T-WAY has been awarded ‘Excellent Product Design’ winner in the Utility Vehicles category of the German Design Awards 2022, one of the most significant awards in the design landscape across all industries.
It was bestowed by the German Design Council, one of the world’s leading competence centres for communication and brand management in the field of design. A jury panel of 37 eminent design experts from 10 different countries representing the design industry, business, academia, and science selected the T-Way for the prestigious award.
The awards paid special attention to the many ways in which designers find answers to increasingly complex issues, from new digital technologies to climate-neutral production, and according to IVECO, this perfectly applies to the T-WAY – the toughest vehicle in the brand’s heavy line, engineered for robustness and reliability in the most extreme off-road applications.
Marco Armigliato, CNH Industrial Strategic Design, commented: ‘Sharing the driver-centric design that we introduced with the new IVECO WAY heavy range, which has very quickly become popular throughout the driver community, it is a design with high ambitions in raising the standards of robustness, reliability, efficiency, and driver-centricity – and doing so with style.’
