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2020 / 2021 Edition

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IPAF hires new UK market general manager

Richard Whiting

Richard Whiting to take up new post with International Powered Access Federation at end of October

THE International Powered Access Federation (IPAF) has appointed Richard Whiting as its new UK market general manager. He joins IPAF from the UK-based Hire Association Europe (HAE), where he was commercial manager, and will take up his new role at the end of October.

Having worked for the HAE since 2012, Mr Whiting has a wealth of experience working for a member association. Prior to joining the HAE he worked for Building Software Ltd and Unisys in various operations roles, and before that worked for HSBC in training and implementation. He will be based at IPAF’s UK head office in Cumbria.

Tim Whiteman, chief executive officer of IPAF, said: ‘Following an exhaustive recruitment process, we are delighted Richard has accepted…the role of UK market general manager; his skills set and experience are just what we need to develop our organization in the UK and deliver an even more dynamic set of benefits and services to members.

‘IPAF is embarking upon fairly significant improvements in its membership offer, with a new audit regime for UK rental members, an ever-expanding training programme, eLearning capabilities and a more advanced version of the PAL Card in development.

‘IPAF is always developing and delivering new technical and safety guidance, promoting our global Back to Basics and Andy Access safety campaigns, and involved in a very busy UK and worldwide events programme.

‘We’re also working on upgrading our website, eMarketing and social media channels; so, to have Richard’s experience and vision to call upon will be invaluable at such a crucial time. We look forward to welcoming him to the business in a few weeks’ time.’

Mr Whiting commented: ‘I’m very excited to be joining IPAF to lead UK market operations at this time of significant change; I hope I can help the organization take its already very attractive member offer to the next level.

‘The projects already under way are impressive in scope and I hope to be able to add my expertise and impetus to help deliver results over the coming months and years.’

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