Holcim unveil new Group identity
Milestone in transformation to become global leader in innovative and sustainable building solutions
HOLCIM have today launched their new Group identity uniting all their market brands behind their purpose to build progress for people and the planet. Aiming to be at the forefront of green building solutions, Holcim say they are committed to playing an essential role in accelerating the world’s transition to a net-zero and inclusive future.
Jan Jenisch, chief executive officer of Holcim, said: ‘Today marks a milestone for our company in our transformation to become the global leader in innovative and sustainable solutions.
‘Our world is changing in many ways, with population growth, urbanization and the climate challenge. We are determined to play our part to accelerate low-carbon and circular construction so that we build a net-zero future and raise living standards for everyone.
‘Our new Group identity sends a signal to the world that we are fully committed to building progress for people and the planet.’
Holcim are home to some of the world’s most trusted brands in their sector, including ACC, Aggregate Industries, Ambuja Cements, Firestone Building Products, Geocycle, Holcim and Lafarge. All market brands will retain their respective market identities and names.
With their new identity launch, Holcim say they are reinforcing their focus on making cities greener and infrastructure smarter to improve living standards around the world, with the world’s broadest range of low-carbon building materials.
In becoming a net-zero company, the company will put sustainability at the core of its strategy, driving the circular economy and making the business smarter in a data-driven and agile way, while fostering open innovation.